In her article the author proves the necessity of marketing activity for elevation of competitiveness of agricultural produce. It is well grounded that a formation of marketing enables enterprises to utilize their potential in full measure. Marketing service is very important at agricultural outfits having different forms of property. Existing methods and approaches towards an analysis of marketing activities are canvassed. The importance of utilizing of marketing systems for elevation of production competitiveness and sustainable development of Tajikistan agrarian sector is proved. The author suggests a marketing conception for the agrarian sector of the republic. The stages of marketing service formation are disclosed; a scheme of organizational structure being proposed. Proceeding from an analysis of holding data D. Khodjayeva insists on a necessity of utilizing of marketing principles for providing high profitability; functional commodity organizational structure for marketing management is moved. Complex approach towards a solution of marketing goals is suggested‚ it should be based on the methods of quantitative substantiation of solutions.
organization of marketing activity‚ segmentation‚ agricultural produce‚ market‚ off-trading channels‚ monetary proceeds‚ marketing service
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